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SWOFCARE originated in Hamilton, New Zealand in 2005. Its founder hoped to integrate essential elements of life into artistic creation, connecting S-Sunshine, W-Water, O-Oxygen, F-Future, and CARE, symbolizing simple and profound characters as the soul of the brand, and interpreting the craftsmanship aesthetics in hat culture through complex craftsmanship. Empowering every hat with energy and soul, while awakening everyone's love for society and oneself, and dedicating a lifetime to doing this well, is precisely the original intention and goal of the founder of SWOFCARE.



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