“Grey” is an iconic color that represents the authenticity and timelessness of New Balance.
NB Grey store concept is inspired by the color GREY, also represent our daily interaction with nature and urban life. NB GREY coordinates the senses of vision, hearing and smell, narrating the modern contemporary lifestyle. Use of grey and embellishment of wood tones runs throughout the space, the juxtaposition of natural wood and urban concrete metaphor the daily modern lifestyle of nature and urban environment coexisting together.
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