i.t is a multi-brand store.
i.t is a multi-brand store founded by Mr. Sham Kar Wai in 1988 as part of the Hong Kong I.T Group. Sourcing mainly from avant garde Japanese brands, i.t is younger, more evenly priced, and its styles are more varied. Since the early days of their creation, i.t fashion stores have adhered to the concept of “providing personal space for young people who want to express their individuality with fashion”, and these days it has become the most popular and trendiest brand store for the fashion-conscious youth from Hong Kong to the Chinese mainland.
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