The leading brand in the Swiss watchmaking industry, based in Geneva, Rolex enjoys an unparalleled reputation worldwide for quality and know-how. Its Oyster watches, all chronometers certified for their precision, are symbols of excellence and elegance, performance and prestige. The firm pioneered the wristwatch as early as 1905, and is at the origin of numerous major innovations that have marked the history of contemporary watchmaking. Among them the Oyster, born in 1926, the world’s first waterproof wristwatch, and self-winding via the Perpetual rotor introduced in 1931. The brand has filed more than 400 patents in the course of its history.
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