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PRINCIPLE M is a high-end men’s wear brand that offers bespoke, made-to-measure, Prêt-à-porter, and accessories, covering the full range of a gentleman’s lifestyle needs from hats to shoes, from coats to watches, all finely made in our own workshop or carefully selected from around the world. True to the brand’s international nature, our staff are also among the most international in China, offering services and style advice at the highest standard.

Established in 2013, PRINCIPLE M has been serving discerning men and women in China for more than 10 years, and we’re looking forward to continuing to do so in the coming future.



Opening Hours:

10:00 - 22:00


+86 182 0269 4843