Founded in Shanghai in 2012, beginning with "making lingerie that frees the body and mind", NEIWAI has since grown into a lifestyle brand that focuses on body awareness and innerwear experience, including lingerie, loungewear, sportswear and other lifestyle products.
We aspire to make meaningful products that satisfy individual needs in multiple scenarios and create emotional connection between wearer and clothing, encouraging all to explore and learn from one's inner self and the outside world.