Founded in 2019, POUR LUI focuses on ready-to-wear collections, fashion accessories, advocating the contemporary expression of non-standard artworks, and advocates a decent and sapid lifestyle. Bring a luxury range called MANNEQUINS and a basic range called POUR LUI ESSENTIAL. The word POUR LUI means "for him/her". Different from the common POUR HOMME and ELLE, POUR LUI is expressed with high-quality and diversified products, which run through all aspects of contemporary life.